We have finished all the course material for the year. The last major topic we cover was Marketing. As a class, we broke down each of the 4 P's of Marketing in detail; Product, Promotion, Place and Price.
Which P do you find the most interesting? Why? Describe some of the important business activities or decisions that need to be completed relating to your selected "P."
Looking back at the entire semester, consider all of the topics we have learned about. Perhaps look back at all of the questions you have answered on the blog. What topic was your favourite or did you understand the best? Why?
i find price the most interesting cause i dont know how they find a good price thats good for them and the consumers,and how they got put it on sale and see the huge different
ReplyDeleteproduct lifecycle, i understanded the most because i have used each of the different products in many types of products though my life
The P that I think is the most important is Price because I think that anything can sell if it is at the right price. Items sell without promotions for the most part, place and product also do not matter, an item will usually sell. So if the price is wrong people will not by it and the product won't sell. So I think it all starts with the price.
ReplyDeleteMy favourite topic was Marketing because we looked at a bunch of different ads and different ways to market a product and a service with colour, text and images. I like marketing so I was interested.
The P that i find most interesting is Promotion. I learned about all the different tricks that businesses used to market their products including giveawyas and varios advertising. It was neat to see all the advertising tricks especially color when we looked at paper ads.
ReplyDeleteI think trends was the most interesting when we learned about when it was the best time to buy things because i feel that was usful consumer advice on how to shop smart.
The most interesting P in my opinion is Promotion. I like advertisment and studying it. I like how theres so many different tricks businesses use to hook you in and how they all work. Some important business activities and decisions that need to be completed in Promotion is who the target audience is, how you're going to pursuade them to buy your product, and what form of advertisment you will use. All of these are very important features in advertisment/ promotion.
ReplyDeleteMy favorite and my most understandable topic this semester was Maslow's Hierchy. I understood it very well, and it was quite interesting to learn about. I enjoyed that unit quite a bit, and I actually learned a fair bit of information.
I find promotion the most interesting because it deals with advertising which i find very interesting due to the tricks that advertisers use to sell us their products. Commercials and adsmust be completed and is an important part of promotion.
ReplyDeleteThe topic i understood most maslow's hierchy of needs since it was 5 simlpe levels and was very easy to understand and remember.
The P which I found the most interesting was "Promotion". I was interested in Promotion the most because it is a very creative aspect of marketing. Thinking of how to promote your product/service, how to increase the want for your product, and etc. Business activities or decisions that need to be completed related to promotion are determining various factors about your products. Such as what age group your product should target for, how to make your product a want, what type of paid use of media is going to be the most effective, where to advertise, how to advertise, and etc.
ReplyDeleteIn the entire semester, we learned many new things, discussed different topics, but the topic I really liked was how to be a smart consumer unit. I liked this topic because it involved shopping and teaches us what to consider when buying the product. For an example, considering price, quality, features, and services. Also, I learned that comparison shopping may help you get a better price or a product with better quality. This is why I liked the how to be a smart consumer topic the best :).
I think that the most interesting P is promotion because it tells a lot about the selected employee. It encourages the person and they gain experience doing the job. Some important decisions in this is that the employee should be a hard worker and fast learner, someone that deserves the promotion.
ReplyDeleteThe topic that was my favourite was either Maslows hierarchy or the product life cycle because i believe i understood it the best. The more time we spent on it and reviewed it the more i could memorize everything we learned.
The "P" that I find the most interesting would be promotion. I find it the most interesting because I thought it was really cool looking at all the different types of advertising, whether it's a movie ad, or clothing, or whatever it is. When we looked at them in class, we discused things that I never would have even noticed if I was just watching the advertisment alone. There are also so many other points to promotion. Commercials are thought out so strategically, depending on the product, to catch the eye of the consumers that they are directing the product to. In Promotion, they are doing everything they can to convince consumers to buy their product. Some of the ways that they might do this are by having coupans, contests, events, interviews, etc. Anything to get their product noticed. Another point that I never thought of before this was the packaging of a product. IT is very important to have the product look good on the outside, because it has to appear attractive to the consumer. All in all, I think promotion is the most interesting, because of all the different aspects of marketing that it involves.
ReplyDeleteMy favourite topics throughout the semester would be Maslow's Hierarcy of Needs, and Type of Business' in Canada. I enjoyed these the most because I found them the easiest to understand. Maslow's Hierarchy was an easy concept to grasp, which made the class discussions more interesting and more fun. When you don't understand a topic, it's harder to participate in the discussions. I liked the Types of Business', because even though it was a little bit more work, I found it very interesting. I really don't know why I liked it, but I found it very intriguing, and I could also relate it to my family, because my aunt owns her own business. When something interests me, I find it a lot easier to understand, even if it does require a little bit of work, or a lot of writing.
I found promotion tobe the most interesting, because of all the advertisement we got to look at, and the discussions we had in class about the ads. The impostance of promotion is getting people aware of your product consumer awareness, theyl also try to make the consumers feel that their product is the best and that its not a want it's a need. So mainly they're trying to entice the consumer to but your product. They do this by putting ads on tv, giving out samples, contests ect. I liked the interest unit the best because it was pretty easy because it was all math and formula based and I'm pretty good at math, Also the interest unit will be very important in life when your buying a car or a house or opening a bank account, and by knowing about interest we can find the best deal when taking a loan out or putting money into a bank.
ReplyDeleteThe P that i find most intersting in the marketing topic would have to promotion. I really enjoy learning about how company's use different methods to advetise different products. I also really like how this section involves a physiclogical aspect as you need to understand the human brain when it comes to viewing advertisments. Also in promotion, you are able to inform the public about the product, and create consumer awareness. This is interesting as well because during this stage, you are only able to inform the consumers, it's their decision to how they react to the product and to the advertisement. The product may be innovated and interesting, but the way it is advertised makes an immense difference in if people will purchase the product or not. I find that very interesting as well.
ReplyDeleteMy favourite topic during the semester was discussing the product lifecycle. I found this the most interesting because I really enjoyed learning about the popularity of a product at the different stages of the cycle. I understood this topic the best because the concept was not too complex and it was an enjoyable unit to learn.
I found Promotion to be the most interesting because I liked breaking down the advertisments to see the different tricks that are used to get you to buy or pay attention to the ad. In promotion you are finding creative ways to get your product out there. Your goal is to try to get as many people as possible to buy your product. You can use celebrities, 'regular' poeple, different colours and much more to get people to pay attention to the ad. Also in the ad it neds to have an age group that it is directed towards, to maximize the sales of the product.
ReplyDeleteThe topic I liked the best is Marketing because I liked breaking down ads to see what makes people pay attention to them and what makes them stand out so people buy that product over another. I liked looking at how they use colour to attract people to ad, and use they meaning of the colour to help sell their product. Also I liked how they either used celebrities or 'regular' people to help sell their product. when using a celebrity you want to be like them or when using regular people it makes the person thinking about buying it think that if they can do it so can I. Another thing I liked about thie topic is looking at the creative ways that a company uses in their advertisements that actually work to get people to purchase their product.
Alannah :)
ReplyDeleteOut of all the P's that we learned about I found Promotion the most interesting. This is because for advertising they find all these different ways to make their product known to use without us even realizing that we are being advertised to. Some of the advertisements on TV allow you to believe that it is a show or movie that you have never seen, meanwhile it is advertising there product to you.
I think my favourite and the topic I most understood was the Product Life cycle. This is because we spent the most time on this topic and we did a project on it that I enjoyed. I enjoyed this because we got to research things that went through the product life cycles stages. In my case, I did clothing stores. This allowed me to look and different clothing stores and find out the best one to by clothing at.
Lydia
ReplyDeleteTo me the most interesting P was promotion. I think that promotion was the most important because it was interesting to see what the businesses and companies would do to get there product out there. It was also interesting though because even when you didn't realize it promotion for practiclly anything is everywhere. To me this was the most interesting for sure because there were just so many tricks and little secrets that companies did just to get there product out there.
Looking back at this semester my favourite topic to learm about was human recources. To me this was my dfavourite because in general I think that this was the most helpful topic to any one. It gave all the little hints and clues on a good way to get a job, but also how to get hired.
The most interesting "P" in my opinion would be "place" because i think location and distribution is an important part of marketing the product as well. One wrong choice while choosing a location could run your business into the ground and out of business.
ReplyDeleteI enjoyed the "Product Life Cycle" unit because we got to go back and talk about the the different fads and trends from when we were young as well as the things that interest now. As well the final project was interesting to do and fun because we got to put our own twist on it.
I find that the most interesting "P" is Promotion because, it is everything that involves getting the customer to want your product. This includes advertisting, and i love to see the different ways that businesses promote their products.This also includes things like sales promotions, giveaways, coupons, events and contests. This makes the customer aware and also makes the want the product. Things from, humour, the packaging of the producty to repetition of the products name are all techniques of a way to promote.
ReplyDeleteMy favourite topic that we learned about in this course was the product life cycle unit because it was easiest to undersantd and it was neat to see the very old and obsolete products that used to be considered in style, in the decline stage. It is also interesting to see the new products that have recently been invented in the infancy stage, because there are some really new and cool products coming onto the market.
Out of the four P's, I think that Promotion is the most interesting, because the promotion of the product is usually where the company shows their creativity through their advertising. They may use websites, commmercials, radio broadcasts, or even the newspaper! In each of these, it is the company's responsibility to make their product look attractive and appealing, through the use of media and different styles of advertisements. They are also responsible for making consumers buy their product instead of someone else's by promoting sales using coupons, contests, giveaways, and even social networking about the product! Another way to make the product look attractive and appealing is through the packaging used to show off the product. if the packaging is colourful and bright, then it is more likely that consumers will buy that product.
ReplyDeleteLooking back at the entire semester, WOW. We have learned about quite a few different topics, ranging from Maslow's Hierarchy of Needs, all the way to Marketing! However, I would have to say that my favourite topic was the Product Lifecycle. I think this is my favourite topic, because I really enjoyed doing the research for my PLC topic. Unlike any other class, we have a large variety of topics that we can choose from for all of the projects that we have done, so we all got to chose the products that we really know about and enjoy, so we anded up having some great projects in our class. Back on topic, the Product Lifecycle showed me a great visual on how a product becomes popular, and then gets old over a short or a long period of time, due to new products and innovations, take the Ipod for example. There have been so many new innovations that have been made to the big, bulky original product, to make it slim, more interactive, and attractive to own. I think that I understood this topic the best because when I was little, I always wanted the next new toy that came out, and I look back to those times, and I wonder: what happened to them? They used to be so popular! Now no one wants them or has them anymore! And in some cases, those older products are still hanging around my house, like the PS1, and the Gameboy, and the Idog (it's like an Ipod dock, but you plug it in to your headphone jack, and it plays your music while it's nose lights up in a whole bunch of different colours and dances around).
The P that I find most interesting is promotion because it allows us to shop cheap. Promotion deals with advertising the business, sometimes having free giveaways, giving out coupons, having contests and having promotional sales. Advertising for the business is so important because you need to get the name out there and make consumers demand your product(s). Free giveaways such as McDonalds advertising free coffee time is a good example of giveaways that make consumers very excited to go to their location. When consumers see "free" anywhere, it persuades them to go and get the free product and possibly they will buy more than just the coffe, so McDonalds is gaining from having their giveaways. giving out coupons gives the customer even more reason to go out and buy the businesses product. By dropping the price by couponing, it makes the consumer buy frantically. Having contests is another interesting point for promotion because even if the priza is a t-shirt or a mug the customer is very excited and competitive to win that prize. No mater where you place a contest, many people will try to win it and generate interest in your business. Promotional sales is such a great way to advertise and get your product out there because people buy in bulk when there is a sale. once people start to buy your product, it gets out there and creates consumer demand.
ReplyDeleteMy favourite topic was the product lifecycle. I found it very interesting to look at products and see how they go through a "life". Starting with the infancy stage where the product isn't very well known, and then graduating eventually to the decline stage where it loses interest. When I compared social networking sites to this topic I found it so interesting to see which sites have crashed and which sites are so popular right now.
I think that the most interesting P is place. With place you need to know where you will sell a product and how you will get it there. Some important decisions are how you would transport a product and where would you sell it? Would it be better to use trucks, plain, boat, or a train for transport? The things a person must take into consideration when transporting a product are the distance it needs to travel, the time it will take, the cost of it, and the kind of product it is. When picking a place to sell a product you must pick if you want to sell it in a vending machine, in a store or online. If you sell it at a store what store would it be? These are just some questions a business must ask about the placement of a product.
ReplyDeleteI think that the topic that I understand the best is Maslow’s hierarchy of needs. I believe I understood that topic the best because even before we started talking about Maslow’s hierarchy everyone already had an idea of what we need. As a human I know I need food and water to live, those are examples of physical needs. I know a person’s needs must be met in order to live so as a person I learn what my needs are before anything else. Maslow’s hierarchy was basically a reave of what we already knew but it was put into a form of a hierarchy.
The "P" that I found most interseting was Promotion. I found this the most interesting becuase I didn't think it would cover all of the topics I thought it would, such as the advertising, and packaging of the product. I thought that it would just cover all of the money involved in the business. What promotion really is the advertising of the product and using different types of advertising.Promotion also covers creating consumer awareness, using coupons, contests, and giveaways to drag customers in, and getting products advertised publicly.
ReplyDeleteThe easiest topic in business I found easy was Maslows Heirarchy because it was very easy to understand.
the most importent p is rpomotion becuase u have to promote uyr product for people to know how much to pay,to get the product out and to make people like the product. the subject i ,liked and understood best was maslows hieracy of needs,becuase it was very easy! :D loved tha class see ya in entrepernership next year doggie
ReplyDeleteI find Promotion to be the most interesting, because this is the area where the company gets to be creative with the way that they sell their product. They have to make people want their product, which they do by creating interesting packaging, commercials, etc. The company uses advertising to get their product known to the public. They can advertise through commercials, media, print, publicity, etc. Also, they not only have to make people want their product, but they want to make people think that they can't live without it, or that it will change their lives, etc.
ReplyDeleteI understood Maslow's Heirarchy the best because it was an easy concept and made sense to me.
The most interesting P in my opinion was "promotion" because i liked annylizing all of the commercials and adds and interpreting what it all means for the product or company. Promotion invloves hard work, for example, making a commercial for a company involves, auditioning/selecting models, production teams, etc.
ReplyDeleteMy favourite topic was maslows hierarchy of needs because it was a simple concept that we went into futher detail about and annylized.
The P that I found most interesting was promotion, because it was such a common thing in a deeper way of seeing it. Promotion deals with getting your product out to the public and creating a demand.
ReplyDeleteMy favourite topic in this course was learning about smart consumers because i learned skills that I will actually use outside of school.
i find that price is the most interesting mostly because of the psychological pricing its pretty cool and i find that it is true and actually does work on low priced products such as groceries,
ReplyDeletei find that the product lifestyle was the easiest topic to discuss during the whole year and also was easily understandable
We have finished all the course material for the year. The last major topic we cover was Marketing. As a class, we broke down each of the 4 P's of Marketing in detail; Product, Promotion, Place and Price.
ReplyDeleteWhich P do you find the most interesting? Why? Describe some of the important business activities or decisions that need to be completed relating to your selected "P."
-the most interesting "P" in my opinion was definitely place. the places people decide to put their business boggle my mind,coca cola products for example are known all over the world whether its the polar bears or the bottle itself everyone knows coca cola is a soft drink company.
-place (distribution) is pretty much where the product is made, how it gets to its destination (plane, train, ship) and where the product is sold
Looking back at the entire semester, consider all of the topics we have learned about. Perhaps look back at all of the questions you have answered on the blog. What topic was your favourite or did you understand the best? Why?
- my favourite unit was the plc, because i loved learnign about sneakers in particular to the unit (for the project) and how it starts in the intro, then growing evenually becoming out of date and innovated
i think promotion is the most interesting P, because there are a lot of choices for how to you want to promote your product, or company. the business must decide how they want to promote their company, they can have a compercial, infomercial, or they can pay a celebrity/famous person promote it. all these ways can make a customer want to buy the product.
ReplyDeletemy favourite unit from this semester in business class was the product life cycle because it showed me what kind of a trip the products, or products that i have or interest me, go on. this was very interesting to me
The P I found most interesting was Promotion. I found this the most important and interesting because it includes things I enjoy like free giveaways, coupons, events,and contests. I like to see how each company promotes their product by using techniques of advertising. Things from, humour, the packaging of the producty to repetition of the products name are all techniques of a way to promote.
ReplyDeleteThe topic I enjoyed learning most this semester was P.L.C. (Product Lifecycle). I enjoyed learning about this because it was something that I could easily understand and relate to. I also enjoyed talking about where a product started and how long it was popular for.
The "P" that I find most interesting is promotion because every company/business does it in their own way. The purpose of promotion is to attract customers to buy your product or service. They do this through advertising (billboards, flyers, commercials, displays, etc) and exclusive sales (membership discounts, coupons, "weekend sales"). When promoting their product or service, a company must consider what audience they're trying to reach and market accordingly.
ReplyDeleteI think the topic that was the easiest to understand was Maslow's Hierarchy of Needs because the concept was straight forward and we spent alot of class time talking about it. Also, recreating our own hierarchy helped clarify the different sections.
The "P" that I found the most interesting was Promotion. The promotion of products is key to the sales of a business. When businesses promote products it gives the public a view of how creative they can be when advertising. Promo includes things like sales promotions, giveaways, coupons, events and contests.
ReplyDeleteThe topic that i thought was the most interesting this semester would have been Maslow's Heirarchy. It was the first topic we had discussed and i realized near the end of the semester all of the topics kind of revolved around this topic. I had never realized that our needs and wants could be categorized. Now knowing how needs and wants affect our lives will help my family and I in our future decisions on buying.
Promotion is most important because if a product is not advertised and people don't become aware of a product. it dosn't matter what a price is people don't know where to buy a product. Advertising a product on t-shirts, magazines, bill boards, TV, radio, are ideal places to make people aware you've something to sell. My favourite part of the course is the money section because Mr. Schroeder talked about money saving tips.
ReplyDeleteThe P that i found most interesting was promotion. With promotion the company or business makes their product cheaper or you get free stuff.Some places will give out free coupons, if costumers see some thing that is free they will walk into your place of business and they might end up buying the other products in your store. Contests and give aways are also another way to appeal to your costumers and you end up making alot of profit.
ReplyDeleteI have learned alot in this class...but the topic i enjoyed the most was trends.I liked the fact that i got to when certain things were being sold and when to go shopping.This unit taught me about how to be a smart consumer.
The P I found was most interesting was Promotion. I think promotion is the most interesting one because it shows you how to get a customer to buy your product and the different ways that companies do it successfully. Some ways commercials/advertisements make customers buy their product include humour, and different ways to package your item.
ReplyDeleteLooking back at the semester my favourite the unit I understood the best was the product life cycle. Before the unit I had no clue that all products went through a life cycle, and that businesses and people judge a product’s success by it’s lifecycle chart.
The P that I found the most interesting would be Promotion. The reason I find promotion to be the most interesting would be because we get to have fun promotion a product. You can make an advertisment when you make the promotion of the product. You can do whatever you please. You can use your creative and decide how you want to make the product happen. You can get people like celebrites to care your product, give free samples, shout it out loud, etc. You can play with your creative and promote the product however you like.
ReplyDeleteMy favourite topic that we talked about would be businesses. I liked how we learned about all the different kind,like sole pro., partnerships, franchisees, etc. I enjoy business a lot and knowing/learning the different types of businesses way very fun. All business are different and learning about them was fun. I liked learning about how they work, what the advantages, and disadvantages were.
I think I found promotion the most interesting. It has alot to do with how the business decides to market their products and how they make them interesting to customers. I always find that the tricks they use are very clever. I love to look at their advertisments and see how they put them together to draw you in, wether it's a sale or a brand new product. One thing that really inspires me is how the stores display their products out front and even in the store. It's very clever because you walk past and see a display with a nice shirt and you think oh I want to try that on and you enter the store. Which obviously gets you to look at more and buy more. Then there is also things like coupons and deals given out to you so you can get things ceaper and that's a great asset for the business beause it gives out awarness an draws people in.
ReplyDeleteThe easiest to understand for me was the product lifecycle it made sense to me and I also found it interesting to learn.
Out of the "P's" that we looked at i would say that i found Promtion to be the most interesting. Here it deals with how people think and how they see things. For a business to be suscessful they need to have advertisment that does its job well, therefore they need people to look (and notice) their ads. To do this every part of the ad is looked at and examined. Which covers everything from the colour of the background or the modles clothes, the modles themselves, where words are placed and even how the product is being presented. Every detail is looked after.
ReplyDeleteI liked learning about how businesses run. By that i mean the "P's" and the stuff we just looked at. I have always found it interesting how people can be manipulated by the media without even noticing it half the time. People are always being tricked into looking at something or buying a product they didnt intend too because of how the company put it out there.
to me the most important p is price. because most people would just buy a product just because its cheap and the and otheres would buy a product that cost alot and get a better product.
ReplyDeleteThe P that I think is the most important is Price because I think that anything can sell if it is at the right price. People will be more appealed to your product if it is cheap, even when certain companies sale their products at high prices they have competition with other companies.
ReplyDeleteMy favourite topic was profit because ileareda lot about it
The “P” that I found most interesting was price, because I really enjoyed learning about the different methods of pricing that a business can use (Discount pricing, Premium Pricing, and Psychological pricing). Also, I was interested in price because the right price is critical to the success of a product (a product may have many features and good quality, but customers will think that its bad quality if they price it too low, and they will not make much profit off of it). I really liked how price also has a psychological aspect. Pricing your product will give the consumer a perception of quality (for example, if a business makes its products sell for high price, then consumers might think that its higher quality) and a lower price will make consumers get the idea that they are getting a deal. Also, I was very interested with psychological pricing because I didn’t know that just lowering a product a few cents (from 2.00 to 1.99) will make people think it’s cheaper and raise the sales.
ReplyDeleteLooking back at the entire semester, my favourite topic was the smart consumer unit because I could apply that to my everyday life more than the content learned in the other units. It taught me how to save money by using simple techniques such as shopping at the right time and comparison shopping. I found that the other topics did not really benefit my lifestyle as much as the smart consumer unit (but they were very fun to learn about anyways :D)
The “P” I find the most interesting is promotion. This is so because promotion is something which encourages the customers to buy the products and increase the demand of the product. Promotion is the basic concept of marketing. If you don’t have promotion, people won’t have much knowledge about the product. Promotion can stimulate quick increases in sales by targeting promotional reasons on particular products. Promotion is a good short term tool that introduces the product in the market. A big tactic in the promotion field is to show big celebrities use the product that is being promoted, so that the fans of that celebrity try to get what their favourite celebrity is using/promoting. There are a lot of factors that are important to keep in mind when promoting. For example, what age group the product is targeting, what sector the product is targeting, what type of media to advertise the product (T.V, radio, web, and billboards), how to change the want of the product into the need of the product and what kind of people (rich or poor) the product is targeting, etc. Other than this, another important aspect in prompting is the creative techniques that are used to attract the consumers, I really enjoyed learning about all the strategies companies use to sell their product.
ReplyDeleteMy favourite topic throughout the semester was the Maslow’s hierarchy. This is so because this unit for the easiest for me to understand since I could relate myself to this unit a lot. All the concepts learnt about the physical needs, safety needs, social needs, esteem needs, and self-actualization were very easy to understand and relate to myself. Especially the way they go from the bottom to the top really helped me to understand what is more important and what values the most. Other than this the things discussed about this topic in class were very goods, and interesting. I think the discussion made the topic more fun and easy to understand. In addition to this we also did a project on this topic which was a lot of fun and amusing.
The most interesting “P” I found was Promotion. Promotions are tactics used to inform potential customers about the availability and benefits of a product. They’re usually done by advertising because advertising creates awareness and interest in the product, is a paid use of media (TV, radio, web, billboards). There are 5 types of advertising; lifestyle (product magically changes your life), testimonial (before and after), infomercial (doesn’t look like a commercial, 30 minute talk shows), repetitive (repeats product name and benefits) and humour ads. I found it interesting because it gave me a different way to look at advertisements and because it was very interesting to see what physiological ways they use to trap consumers and how easily we fall into them. They used a very creative way of advertising that I wasn’t aware of, for example; their colour schemes or symbols and shapes. Now when I do see advertisements, I analyze them a different way. Some of the important business activities or decisions that need to be completed relating to promotion are things like; what colours to use, how to attract customers (people watching TV look to change the channel as soon as a commercial comes on), what age group to target, how make your product look like a need, where to advertise and how.
ReplyDeleteLooking back at the entire semester and considering all of the topics we covered, I think my favourite was Smart Consumer. I liked this unit the best because it talked a lot about shopping and saving. Looking at the way I shop, I’m not a smart consumer at all. This unit taught me a lot of little things I can do to shop smart. Before we learned about what a smart consumer is, I always thought it was a person simply just saving money and buying products on sale. But after we covered the unit, I learned that a smart consumer is a person that considers the qualities, benefits, price, etc. I also learned that for the same price, I can get the same product but for a lower price but simply just comparing prices, using coupons, etc.
(sorry for the long response!)